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JAWS Online: Social Media for Journalists
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Join us for a webinar with Lisa Rossi, storytelling coach at The Des Moines Register. The training will be held Monday, Oct. 3, 7 to 9 p.m. EST., and will cover a range of topics. These include whether to use a personal or professional Facebook page to build your readership, using data from your Facebook interactions to craft your social media strategies, how to use Twitter and Snapchat to connect with audiences, and more. The training is $20 for JAWS members; $30 for non-members.

10/3/2016
When: Monday, October 3, 2016
7:00 PM
Where: Online
United States
Contact: Casey Hynes


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Mark your calendars for a social media training webinar with Lisa Rossi, storytelling coach at The Des Moines Register. The training will be held Monday, Oct. 3, 7 to 9 p.m. EST., and will cover a range of topics. These include whether to use a personal or professional Facebook page to build your readership, using data from your Facebook interactions to craft your social media strategies, how to use Twitter and Snapchat to connect with audiences, and much more. Rossi will also discuss how women journalists can protect ourselves on social media and how to set and enforce boundaries. 
 
Whether you're a freelancer building an audience on your own or a staff reporter with a social media team behind you, Rossi will teach you how to build and own your audience, find new story ideas, and use social media to enhance and promote your work. 
 
The training is $20 for JAWS members; $30 for non-members. It will be recorded and shared with participants after the event. JAWdesses who cannot attend the webinar live can still sign up and access the recording. The link for the webinar will be sent out prior to the event.

About Lisa Rossi

As storytelling coach at The Des Moines Register Lisa Rossi pushes for innovative storytelling methods across the newsroom and provides oversight on their completion. She also takes a leading role in newsroom training efforts, many of them focused on how to tell meaningful stories and build communities on social media, with a focus on developing a digital-first mentality. Rossi’s responsibilities also include leading the development of editorial products for millennial readers and leading and launching a series of live storytelling events in Iowa. Additionally, she contributes to corporate-wide research projects designed to encourage and incentivize innovation and supports journalism education in Iowa by serving as a board member on the nonprofit news organization Iowa Watch. Before taking the storytelling coach role at The Register, Lisa Rossi was on the journalism faculty at UMD Philip Merrill College of Journalism, where she was news editor of American Journalism Review. While on the faculty, Rossi taught a capstone course that was focused on advanced reporting and writing, along with social media. Prior to that, she held leadership roles at AOL’s hyperlocal digital-only news product, Patch.com, as well as editing posts at two lifestyle magazines in North Carolina. Rossi started her career as a news reporter at The Register, where she spent five years covering a variety of beats, including higher education and the 2008 presidential campaign.